A Playbook for Virtual Branding

Audio Description

The pandemic is prompting many mission-driven organizations to step up their online game. Most already have a web site. But far fewer have fundamentally changed the way they operate and build their brand in this increasingly online world. That must change. Nonprofits offer a vital pathway to action for those who feel compelled to respond to today’s unfolding crises. But what’s the best way to get your message out? How can you attract more followers and convert clicks into volunteers and donations? Bernstein’s own in-house marketing experts offer detailed, prescriptive advice for ramping up your social media presence and amplifying your mission online. 

Clare Golla
Managing Director—Head of Foundation & Institutional Advisory Services

The information presented and opinions expressed are solely the views of the podcast host commentator and their guest speaker(s). AllianceBernstein L.P. or its affiliates makes no representations or warranties concerning the accuracy of any data. There is no guarantee that any projection, forecast or opinion in this material will be realized. Past performance does not guarantee future results. The views expressed here may change at any time after the date of this podcast. This podcast is for informational purposes only and does not constitute investment advice. AllianceBernstein L.P. does not provide tax, legal or accounting advice. It does not take an investor’s personal investment objectives or financial situation into account; investors should discuss their individual circumstances with appropriate professionals before making any decisions. This information should not be construed as sales or marketing material or an offer or solicitation for the purchase or sale of any financial instrument, product or service sponsored by AllianceBernstein or its affiliates.


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